What’s something you’ve done that goes against everything people expect, simply because you refused to betray yourself?

Before social media became the marketing powerhouse it is today, Suzanne Zandbergen saw its potential. From launching one of the earliest photo-sharing initiatives at the Hamilton Spectator to founding The Generator, she has spent years helping businesses build real communities online.

But the journey wasn’t always what she expected.

In this episode, Suzanne reflects on hustle culture, redefining success on her own terms, and why authenticity still wins in an ever-changing world of social media and AI. She also shares insights on how businesses can show up online in ways that actually connect with people.

Because sometimes the biggest growth comes from choosing t ...