Why do companies spend millions on AI and digital transformation while overlooking the people expected to make those investments successful?

In this episode of Business Technology Perspectives, I speak with Elena Varo, founder of Elevatio Tech & Culture, about why the biggest barriers to technology adoption are often human rather than technical, what leaders misunderstand about organizational change, and why companies need to invest in people as seriously as they invest in technology.

Elena brings more than a decade of experience across the technology industry, including work with Microsoft, Red Hat, CyberArk, and WSO2. Having worked across Spain, Ireland, and the UK, she has seen how leadership, workplace culture, communication, and organizational structures influence whether technology investments produce meaningful business out ...