Analyzing a firm’s profitability can reveal its strategy⁠—and how well it’s working. View the article: https://stephen-l-jones.github.io/articles/profitability-analysis.

(01:57) Profitability as return on invested capital

(14:00) Benchmarking ROIC

(16:11) Going deeper: Return on sales and capital turnover

(20:53) Going even deeper: Expense, asset, and unit-based ratios

(26:21) Analyzing profitability