In Episode 9 of BUILT DIFFERENT, Erin Sykes sits down with Taylor Materio, strategist, connector, and partner across multiple Palm Beach ventures, for a conversation on what modern public relations actually demands in today’s luxury market.

Taylor works at the intersection of brand, community, and civic engagement. As a partner in Altima Palm Beach, Materio Consulting, and Let’s Get Social Palm Beach, and serving as President Pro Tem of Lake Clarke Shores, she represents a new model of influence built on relationships rather than press hits.

This episode explores the evolution from traditional PR to what Taylor calls “private relations.” In a market saturated with new brands, nonprofits, and private clubs, visibility alone is not enough. Credibility, community integration, and strategic partnerships now drive long-term relevance.