In this episode of Building a Champion, we head to Fayetteville, Texas (population 252) where Head Coach Jake Diggs and the Fayetteville Lions did something no team in high school basketball history has ever done — they hit 40 three-pointers in a single game, breaking the national record in a 120–25 win.

But this story isn’t just about shooting. It’s about culture.

Coach Diggs shares how his program is built around AAE — Accountability, Attitude, and Effort — and how relentless positivity, player buy-in, and small-town unity have transformed a 1A basketball program into a consistent postseason contender. From chasing records to chasing state titles, this conversation highlights what happens when a team commits fully to togetherness and work ethic.

This  ...