Is BIM a single source of truth, or just a beautiful lie?

Everyone says the AECO industry is undergoing a digital transformation. We’ve got AI agents, new platforms, and massive cloud ecosystems. Yet, billion-dollar projects are still quietly running on spreadsheets, screenshots, and frantic phone calls.

Why do the same friction points survive every single generation of software?

On Season 2 Episode 2 of Buck Fim, we are tearing down the pitch decks and digging into the messy reality where software collides with human behavior. To unpack this, I sat down with Jeffrey McGrew, Architect, Builder, and Senior Product Manager at motif, alongside a surprise CODiii Crossfire appearance by Jillian Northrup.

We didn’t hold back. We ...