We went into this thinking UK dentistry was a mirror of the US, just with different accents and a national health system in the mix. What we actually found was messier and more interesting than we expected.

In this episode, we walk through two big assumptions we made coming in - the emotional state of UK private patients, and what you’re legally allowed to say in dental advertising. On both counts, the UK is operating by a completely different set of rules.

Here’s what we get into:

• Why UK patients are going private out of necessity, and why that changes everything about how UK dental practices market
• The “gym membership for your teeth” — what Denplan is, why practices like it, and what it means for patient acquisition
• The advertising restrictions the GDC places on practice owners
• Wh ...