Brand reinvention is about so much more than products! Sharon Price John is the CEO of Build-A-Bear Workshop, but she's also a storyteller, an innovator, and an empathetic leader who knows how to build real connection.

Sharon’s journey spans Barbie, Mattel, Hasbro, and now Build-A-Bear — but what ties it all together is how she leads: with purpose, clarity, and compassion.

In this conversation, we covered:

🧸 How Build-A-Bear evolved into a multigenerational brand with 40% of sales from teens and adults

🎓 What the toy industry can teach all of us about innovation, speed, and reinvention

📦 An amazing “box of love” story that will melt your heart (and change how you think about leadership)

📕 Get Sharon’s book, Stories & Heart: