What started as a simple custom soap idea in 2018 has turned into a full-scale family business.

In this episode of the Brews & Cruise Podcast, host Chris Jacobson sits down in the Speakeasy Studio with husband-and-wife entrepreneurs Aaron and Missy Brooks, founders of 1924 Custom Soapery in Sparta, Wisconsin.

Over the past seven years, Aaron and Missy have grown their brand far beyond bars of soap—expanding into skincare, shampoo, laundry products, pet care, and more. They share the real story behind that growth: the late nights, the slow seasons, the learning curves, and the consistency it took to turn a side project into a thriving small business.

🔥 In this episode, we dive into:

• How 1924 Custom Soapery began
• Expanding from soap into fu ...