In season 4's first episode of Braving Business, we sit down with Mark Rampolla, a trailblazing entrepreneur, investor, and author who didn’t just build a brand—he built an entire category. As the Founder of ZICO Beverages, Mark turned coconut water from a niche health trend into a global phenomenon, ultimately selling the company to Coca-Cola in 2013.

But success didn’t come easy. Five years on the verge of bankruptcy, high-stakes negotiations with Coca-Cola, and personal struggles—including chasing shiny objects, burying emotions, and relying on substances—shaped his journey in ways he never expected. Mark has since redefined what success means, stepping into the role of investor and mentor, and  ...