Welcome Steve Siebold to the Braving Business Podcast, author of 12 books with 1.8 million copies in print worldwide, a former professional athlete, and national coach who's evolved into a powerhouse author and speaker on mental toughness for sales teams.

Episode Summary:

Steve joins us to share his transition from the sports arena to the authorship of bestsellers like "177 Mental Toughness Secrets of the World Class". With a track record of aiding corporations to boost sales by billions, Steve unpacks the wealth of knowledge gleaned from interviews with over 1,000 affluent individuals and the key role mental toughness plays in sales and entrepreneurship.

Key Questions:

1. How did your professional athletic background spark your interest in entrepreneurship and mental toughness?

2. F ...