Brand, Honestly
Temporada 1
The win that looked like quitting
Your website isn't the problem
The Client From Hell Was Your Fault
por Melissa Connolly
A client closed her business and went back to what she did before, and I count it as some of the best work I've ever done. Sometimes, the most honest outcome of brand work is finding out you don't want the thing at all.
A photographer rebuilt her website three times in four years and spent more than fifteen thousand dollars trying to land on a version that would finally bring her the right clients. It kept not working, and the site was never the reason. This episode is about why a redesign can't fix positioning, how to tell which of the two problems you have, and what changed for her within sixty days once we left the website alone and fixed what it was built to deliver. If you're mid-rebuild or about to start one, listen before you spend another dollar.
That nightmare client you're still complaining about? There were signs. There are always signs. In this episode Melissa gets uncomfortably honest about why bad clients are almost never a surprise and why saying yes to them anyway isn't bad luck, it's a brand decision made from scarcity. If your calendar is full of the wrong people, this episode will show you exactly how they got there.
If you’ve ever rewritten your website, hired a copywriter, or spent weeks perfecting your messaging only to still attract the wrong clients, this episode is for you. The problem isn’t your words. It’s your positioning. I break down why “I just need to explain it better” is the most expensive lie in small business, and what actually has to change before your brand starts working. Take the BrandMirror Quiz