Licensed brand growth on Amazon can look like a major opportunity, but it becomes harder to control when licensors, licensees, sellers and product categories are not commercially aligned.

In this episode of Beyond the Listings, our panel explores how licensed brands can turn IP into Amazon growth by creating a more joined-up customer experience, stronger brand control and clearer commercial ownership.

For established brands operating seriously on Amazon, the challenge is rarely just getting products listed. More often, it is whether the brand is being represented consistently across the channel, whether official products are easy to find, whether Brand Registry and content ownership are set up correctly, and whether licensors have enough visibility of what is really happening on Amazon.

From fragmented brand stores and grey mark ...