Join the conversation as Steve Alexander, VP of Industry and Strategic Partnerships at Anagram, sits down with Nico Roseillier, founder of Untitled Agency, to explore how storytelling shapes the way patients experience eyecare. From first impressions to lasting connections, Steve and Nico share how intentional design, branding, and community presence can transform routine visits into moments patients remember and talk about.

Drawing from his journey from France to becoming a creative director in the U.S., Nico brings a fresh perspective on creativity, craft, and authenticity in independent practices. Together, Steve and Nico discuss how small, thoughtful details influence perception, why local connection matters more than ever, and how practices can design experiences that feel personal rather than transactional.

Whether you’re rethin ...