Join the conversation as Steve Alexander, Head of Growth at Anagram, sits down with Bill Gerber, founder and visionary of OMG! Optical Marketing Group, to explore how practices can make technology work for them, not against them

With decades of experience helping eyecare professionals modernize their businesses, Bill shares how diagnostic, retail, and management technologies can streamline operations and enhance the patient experience. From adopting patient-facing tools to training your team and avoiding tech fatigue, the discussion breaks down what it really takes to integrate innovation effectively.

Bill and Steve also dive into the importance of strategic planning, consistency, and understanding your ideal patient when implementing new systems. Whether you’re evaluating your next software investment or refining how you use the tool ...