Join the conversation as Steve Alexander sits down with Erich Mattei, President and Chief Vision Officer of aos, to explore what it really takes to launch a cold start optometric practice. From defining a clear mission, vision, and purpose to understanding your local market, Erich shares practical steps every new practice owner should know. Learn why avoiding shortcuts, choosing the right partners and tools, and staying proactive in business decisions are critical for success. Eric also highlights the role of community engagement and the need for solid financial planning to build a sustainable foundation. This episode offers essential insights for anyone looking to start and grow their own optometry practice.

00:00 Introduction and Guest Welcome

00:31 Erich Mattei's Journey into Eyecare

02:01 The Importance of Private Practice ...