In this episode of Believers in Business, Brian Adamson hosts e-commerce veteran Juliann Crafton, who shares the journey of growing an eBay store from $250,000 to $40 million in annual sales. Having spent nearly two decades scaling online retail businesses, Julianne now helps clients build and manage successful e-commerce ventures across Amazon, eBay, Walmart, and more.

Key Topics Covered

• How Julianne transformed an early eBay store into an 8-figure powerhouse
• Common pitfalls in e-commerce and how to avoid them
• The real difference between branding your own product and leveraging existing marketplaces
• Why “unsexy” products can yield the most consistent results
• How faith, family, and fitness drive long-term success

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