In this episode of Believers in Business, Brian Adamson challenges the common high-pressure sales tactics that leave both sellers and buyers feeling uneasy. Drawing on faith based principles, he reveals how to detach from the outcome, eliminate that “commission breath,” and shift the focus to serving each prospect’s genuine needs.

Brian breaks down three key principles:

1. Stop Trying to Make Them Buy: Disconnect from the urge to close the deal at any cost.
2. Sell What They Really Want: Only offer solutions that match the client’s true desires.
3. Don’t Try to Convince Them: Focus on adding value, rather than forcing a sale.

By aligning with scriptural insights and prioritizing the person over the profit, Brian shows how entrepreneurs can create a mor ...