Are you feeling pressured to fill out your UCAS application and follow the traditional university route to start a successful marketing career? If sitting in a lecture theatre for another three years sounds like your absolute worst nightmare, this episode is exactly what you need to hear. In this episode of Behind the Future, we sit down with Helen Banyard, one half of The Good Stuff group, to talk about her incredibly wiggly path from answering phones to founding her own brand consultancy.

Helen's story is the ultimate proof that you don't need a degree to make it big. In fact, she decided uni just wasn't for her, leaving her girls' grammar school after Year 12 to finish her final year at college, whilst turning her Saturday job at Safeway into a full-time role. When she told her mum she wanted to go into advertising, she was met with doub ...