Bruno Golombek spent ten years running growth in mobile gaming. Then he walked into the most tradition-bound category in commerce and sold over a million dollars of wine in his first year. No distributor. No tasting room. No retail. The winemakers behind his bottles are under NDA, so his name goes on every bottle instead.

In this episode, Bruno and Alexander get into what happens when performance marketing collides with an industry built on provenance, and what every premium brand can learn from it.

What's covered:

• The négociant model: selling wine from winemakers who can't reveal their names
• Why discounting hasn't killed his brand, and where the luxury doctrine actually applies
• The growth mechanics he ported from mobile gaming into wine
• "Wine isn't dying, it's coping": why the critic, the culture, a ...