What if the biggest thing holding your bridal business back isn’t your talent… but your pricing?

In this episode of Beauty & the Boss, I sit down with bridal hair and makeup artist Shakayla Canaday from Phoenix, Arizona, to share her journey through my Bridal Pricing & Profit Intensive.

After more than a decade in the bridal industry, Shakayla realised she had been significantly undercharging. Once we worked through the numbers together, she discovered she’d need to complete more than 200 weddings a year at her current pricing just to reach her income goals.

That moment changed everything.

We talk about the mindset shifts that come with increasing your prices, why understanding your numbers gives you the confidence to make better business decisions ...