In this episode of A Word With Yourself, we explore how Large Language Models (LLMs) are reshaping the way people find information, make decisions, and engage with brands. As more of us turn to tools like ChatGPT for product research and recommendations, the traditional rules of SEO are being rewritten.

We discuss what this shift means for marketing teams — from why credibility and context now outweigh keywords, to how businesses can build visibility in a world where discovery happens through conversation, not search rankings. Along the way, we touch on brand names that became verbs, and what it really takes to stay relevant when technology changes how consumers think.

Timestamps

0.00 - 8.19: Intro and catch up

8.20 - 23.02: The rise of LLMs as search engines

23.03 - 32.09: Brand names beco ...