The auto industry looks healthy on paper, but the showroom floor tells a different story. Strong sales are increasingly being carried by higher-income buyers while everyone else fights insurance costs, housing pressure, negative equity, and loan math that no rebate can fully erase.

Today’s episode breaks down NADA’s 16 million light-vehicle sales forecast, Cox Automotive’s negative-equity warning, California’s $270 million EV rebate relaunch, dealership CRM data enrichment, and why Amazon-targeted streaming sports ads may replace broad local TV buys.

Today's Key Headlines

~NADA says strong demand is increasingly supported by higher-income households

~NADA still forecasts 16 million light-vehicle sales for the year

~Cox Automotive shows buyers can be $8,000 underwater when trade value trails loan payoff

~Cali ...