DAILY ROUNDUP | MAY 13 | Stellant...
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DAILY ROUNDUP | MAY 13 | Stellantis-Leap Opel EV, $4K Ad Waste, Phyron Videos
IA

Auto News Talk por Auto News Talk

Notas del episodio

European automakers are borrowing Chinese EV tech to keep factories alive, while local dealers are discovering that AI can burn money just as fast as it promises to save it.

Today’s episode breaks down Stellantis and LeapMotor’s Opel EV plan in Spain, the $4,000 monthly ad-waste problem hitting dealerships, and why Phyron’s personalized video replies may become the new first touch in digital retail.

Today's Key Headlines

~Stellantis and LeapMotor plan an Opel-branded electric SUV using the Zaragoza plant

~Volkswagen and Ford are also exploring similar Chinese EV technology tie-ups

~A $20,000 monthly dealer ad budget can lose 20%, or roughly $4,000, to invalid traffic

~Dealers are being pushed from impressions and clicks toward cost-per-acquisition tracking

~Phyron’s video reply tool adds personalized  ... 

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