Hackers don’t always need to break into a system. Sometimes, they just need to convince you to let them in.

In this episode of Authentically Cyber, cybersecurity consultant Ron Woerner breaks down “UNfluence” — the use of influence, psychology, and manipulation to trick people into giving up information, access, or trust.

From romance scams and false identities to AI-generated personas, video manipulation, leading questions, and open-source intelligence, bad actors are getting better at convincing people that they’re someone they’re not.