Two firms in the same town, same service, similar prices — one gets recommended five times a week, the other doesn't. In this episode, Andy from Antek Automation breaks down where modern recommendations actually start, why search and chat tools end up favouring some firms and ignoring others, and the practical content moves that put your firm into the conversation. Built for small service firms and small law practices that want a fair share of the calls without paying for it on ads.

Andy Norman from Antek Automation shares practical tips sourced from the blog post: How AI Gets Information: A Guide for UK Service Businesses.

• Tip number one: write a single clear paragraph tha ...