In this episode of Amplify With Purpose, Odette de Beer shares a powerful conversation originally recorded with Peter Daniels from Lead Australia.

What starts as a simple question—how can client experience impact profitability?—turns into a masterclass on the difference between customer service and client experience design.

You’ll hear:

• Why service is the bare minimum—and why experience is what keeps clients coming back
• A real case study that drove a 300% renewal increase in just 60 days
• The danger of "personalised" emails that aren’t actually personal
• What most businesses get wrong about upselling, loyalty, and feedback loops
• A practical question you can ask this week to shift your client retention

Odette challenges you to stop  ...