Notas del episodio
🎙 From Grief to Good Juju: How Julia Vassau Turned Healing Into a Business | American Masterminds Ep. 69
What if a simple idea could become a movement?
In Episode 69 of the American Masterminds Podcast, we sit down with Julia Vassau, founder of Juju Blankets, to explore how a vision at 55 years old turned into a purpose-driven brand built on healing, scent, and intention.
Juju Blankets aren’t just luxury blankets — they are scent-infused, weighted tools designed to bring calm, comfort, and emotional restoration. But this episode goes deeper than product innovation.
We talk about:
- Reinventing yourself later in life
- Turning grief into purpose
- The neuroscience of scent and memory
- Raising resilient children
- Acting on intuition
- Why discomfort is necessary for growth