We hide the receipt. We say "no, this isn't new." We buy the bag and feel guilty before we even use it. Why? 👇

This week on Almost Macho, Preet and Dhiren dig into the guilt men carry around spending money on themselves, and where that voice in your head actually comes from. If you've ever downplayed something you bought so you didn't look like you were showing off, this one's for you.

In this episode we break down:

• The bag one of us lied to his wife about
• Tall poppy syndrome and why we shrink to stay in the group
• "You only get the things you think you deserve"
• The per-use test that kills buyer's guilt for good
• Our proudest and most regretted buys, including one that still stings at 2,800 dirhams