Stuart Jenkins spent four decades in footwear, at companies like Deckers and Hoka, before he walked out of a factory and saw a mountain of discarded foam scraps nearly as tall as the building. That was the moment. In this episode, Stuart breaks down why foam is the shoe industry's dirtiest secret, how he built Blumaka to turn that waste into high-performance insoles and footwear, and what he believes is our best shot at meaningful sustainability. Plus, we discuss greenwashing fatigue, why sustainability departments are often set up to fail, and why the most sustainable product you can make is simply the most durable one.

Shop Blumaka and Fleks at:

• Blumaka
• Fleks Footwear ...