Notas del episodio

For the first time in 25 years, Google is rewriting the rules of the internet. 🌐 Businesses must now adapt to two parallel AI revolutions—Google's new AI Mode and the rise of AI search engines—to survive and thrive.

We’ll talk about:

  • A complete guide to the two massive AI revolutions changing online search and how to win on both fronts.
  • The shift from "Keywords" to "Conversations": how Google's AI will target ads based on the deep context of a user's entire chat history.
  • The rise of GEO (Generative Engine Optimization)—why the new SEO is about getting your brand mentioned in the high-ranking articles that AIs use as sources.
  • The "Digital PR" playbook: how to use AI SEO tracking tools to identify the most referenced URLs for your niche and get your brand placed there.
  •  ... 
 ...  Leer más
Palabras clave
ChatGPTAI researchAI StrategyAI MarketingGoogle AI Mode