Notas del episodio
For the first time in 25 years, Google is rewriting the rules of the internet. 🌐 Businesses must now adapt to two parallel AI revolutions—Google's new AI Mode and the rise of AI search engines—to survive and thrive.
We’ll talk about:
- A complete guide to the two massive AI revolutions changing online search and how to win on both fronts.
- The shift from "Keywords" to "Conversations": how Google's AI will target ads based on the deep context of a user's entire chat history.
- The rise of GEO (Generative Engine Optimization)—why the new SEO is about getting your brand mentioned in the high-ranking articles that AIs use as sources.
- The "Digital PR" playbook: how to use AI SEO tracking tools to identify the most referenced URLs for your niche and get your brand placed there. ...
Palabras clave
ChatGPTAI researchAI StrategyAI MarketingGoogle AI Mode