The African tech media landscape is shifting – and this episode goes straight to the heart of how founders build credibility, trust, and visibility in a noisy ecosystem.

I sat down with Jessica Hope, Founder & CEO of Wimbart and long‑standing Google Launchpad mentor, for one of the most important conversations happening right now about storytelling, positioning, and the communications infrastructure behind African tech.

We unpack:

✅ Why most startup updates fail the “so what?” test – and what truly counts as news

✅ How earned media really works – and why journalists aren’t a transactional channel

✅ Why AI is flooding the ecosystem with generic content – and how founders can stand out from the crowd

✅  ...