Chris Walker is the GOAT of B2B content on LinkedIn, and I wanted to ask him hard questions that everybody else avoids when discussing content.

• What metrics should we track to truly measure the ROI of content?
• How to create a disruptive new language to gain attention i.e. "Dark social" *
• How to differentiate quickly and gain traction if you're starting from zero and cut through the noise

We'll also discuss how Chris plans to leverage his personal brand to build new businesses in the future.