In this episode of A-Why? Kier Humphreys talks to Cat How, founder, CEO and Executive Creative Director of independent branding agency How&How, about what AI is doing to creativity, craft and the people learning their trade.

They discuss how AI has sped up research, writing, image-making and early-stage design, while creating a much harder question for creative businesses: when almost anyone can make almost anything, what separates good work from everything else?

In this episode:

• How Cat and the How&How team use AI to explore ideas without treating its output as the finished work
• Why a consistent AI-generated brand voice can also sand away the humanity
• Designing websites and brands for machine visitors as well as people
• Whether taste can survive when junior work is increasingly automated
 ...