In today’s episode, I share how reading Jesse Cole’s book Fans First, the story behind the meteoric rise of the Savannah Bananas, impacted not just how I see entertainment, but how I want to run my business.

From a struggling summer league baseball team with fewer than 100 fans in the stands, to selling out stadiums nationwide with waitlists longer than a Taylor Swift concert, the Bananas’ success is rooted in one core principle: Fans First. Every decision, hire, idea, and experiment runs through the filter of “Does this improve the fan experience?”

I unpack how that same philosophy applies to any business, whether you’re a real estate investor, a plumber, or an entrepreneur building your brand.

This isn’t about baseball. It’s about putting your customers first in a way so radical, so  ...