"Virality can give a restaurant great business, but it can also push them into a trap they can't manage."

In this episode of 42 Podcatcher, we sit down with Aravind Soju, founder of 'Eat At Trivandrum', to pull back the curtain on the hidden mechanics of food branding, restaurant economics, and Kerala’s booming culinary landscape. If you are a foodie, a creator, or an entrepreneur trying to understand how viral trends make or break food businesses overnight, this conversation is your definitive insider playbook. Aravind challenges popular internet stereotypes—from the fierce defense of the infamous Trivandrum Pineapple Biryani to the delicate balance of ethical food vlogging—by breaking down what it truly takes to build lasting restaurant value beyond the noise of paid promotions. 💡

In this episode, we dive deep into: • The Curse ...