The Thought Leader's Voice Podcast

The Thought Leader's Voice Podcast

by iResearch Services
ManagementMarketingTechnology
Season 1
Inside the numbers: A CEO’s takeaways on a survey of 1,000 thought leadership professionals
In this first episode of Thought Leadership in Practice, iResearch Services’ CEO Yogesh Shah sits down with VP of Editorial & Content Operations Brittany Williams to unpack insights from a global survey of 1,000 thought leadership professionals. Together, they explore how far the discipline has matured, where responsibility should lie within organizations, and why research-backed originality remains the true differentiator. From governance challenges to format choices and long-term measurement, this conversation offers C-suite leaders practical direction for building thought leadership that delivers both influence and impact.
S1 · E38
Dec 16, 2025
29:30
Unleashing the Power of Data Storytelling
Join us for an insightful journey into the world of data storytelling with Caroline Florence, a distinguished trainer, coach, and founder of Insight Narrator. Based in the UK, Caroline has been recognized among the Twenty Women in Data and Tech in 2023 and listed in the ESOMAR Insight 250 in 2021 for her innovative contributions to market research and data-driven marketing. With her expertise in data analysis, insight generation, and data storytelling, Caroline is a sought-after speaker at global conferences.
S1 · E37
Jun 27, 2024
45:54
Navigating the Future of Work
Join us in this engaging conversation with Janet Pogue McLaurin as we navigate the future of work and empower employers to adapt and thrive in the evolving world and workplace.
S1 · E36
Nov 29, 2023
29:02
Thought Leadership and Women in Leadership: Challenges and Opportunities
Join us as we delve into the profound impact of thought leadership on cultural and commercial growth, women in leadership, and the hot topics in the realm of thought leadership, including the dynamic landscape of generative AI and what it might mean for B2B marketing and insights.
S1 · E35
Sep 12, 2023
48:19
The Intersection of Business and Technology: Thriving in the Accelerated Now
Tune into, The Thought Leaders’ Voice podcast as David shares his expertise on ESG data in decision-making and the power of innovative thought leadership.
S1 · E34
Jul 24, 2023
36:45
A Digital Frontier for Sustainable Finance
Tune into The Thought Leaders’ Voice podcast as Elias Ghanem, Global Head of Capgemini Research Institute for Financial Services shares his expertise on ensuring sustainable performance in the finance sector and on understanding the role of financial technologies.
S1 · E33
Jun 27, 2023
42:19
The Key to Successful Corporate Communications
Discover the secrets of successful communications campaigns with Puneet Pal Singh, Director of Communications at Cisco. Join our Thought Leader's Voice podcast as Puneet shares his expertise in thought leadership, crisis management, and media evolution. Download now!
S1 · E32
May 31, 2023
52:31
Examining Environmental, Social, and Governance Development in Financial Services
We are thrilled to be in conversation with our very own Associate Director of Thought Leadership Sales, Kevin Anthony, in our podcast series, The Thought Leader’s Voice. As a seasoned Sales, Communications, Research, PR, and Business Development professional with over 13 years of experience in the industry and a global remit in building and nurturing business relationships, Kevin’s expertise lies in helping global business leaders meet their strategic objectives through insight-led thought leadership initiatives. Kevin’s client portfolio consists of leading business publishers and top market research and consultancy firms worldwide, with a specific focus on North America and Europe. Kevin has leveraged his industry knowledge and relationship management skills to expand the reputation of iResearch Services across a breadth of industries. In Kevin’s spare time, he is passionate about mentorship, especially to recent graduates, offering them his expertise and experiences to help them advance in their careers. In this podcast episode, Kevin will be talking about how sustainability in financial services has evolved in recent years, sharing his industry knowledge and perspectives with our audience. 1) Considering geopolitical challenges, the continued fight against Covid-19, and rapidly rising costs and inflation, can the financial services sector sustain the momentum on sustainability? 2) What do companies stand to gain from their ESG efforts? What does sustainability mean for staff retention and recruitment? 3) Which financial services companies stand out as exemplary in their sustainability efforts? 4) How much progress is being made by financial services companies, specifically toward Net-Zero? 5) Are economic pressures affecting financial services’ commitments to sustainability? 6) 70% of senior financial services leaders believe greenwashing is rampant in the industry. What is the solution to this problem? 7) Do collaboration and innovation hold the solution to sustainability within financial services? What learnings can the industry adopt from other sectors?
S1 · E31
Mar 9, 2023
35:43
Brilliance in B2B Marketing
Keith Browning joins us on The Thought Leader’s Voice, the flagship podcast series by iResearch Services. Aptly named one of “Ireland’s Brightest Marketing Minds”, and with over fifteen years of experience in innovative start-ups and at multinational firms, Keith leads brand marketing globally for the Marketing Solutions business unit at LinkedIn. His interests include brand strategy, B2B marketing strategy, and digital marketing. Keith has created stand-out marketing campaigns across North America and Europe for high-profile brands across the travel, technology, and hospitality sectors. His most recent B2B marketing campaign for LinkedIn – “B2Brilliant” – launched a new suite of tools and tactics to help B2B marketers produce creative campaigns that borrow from the B2C playbook. Keith is an impassioned keynote speaker with notable engagements at BloggerCONF and Social Selling Summit. Tune in to the podcast as Keith shares new perspectives on the surge in creativity within the B2B space and how to measure the success of a brand campaign akin to “B2Brilliant”, along with insights on purpose-led branding. Key Takeaways · How does the customer journey for B2B marketing differ from that of B2C? · How can marketers bring emotion and creativity commonly associated with B2C marketing into B2B campaigns? · How do the 3Ms (Minutes, Media Channels, Money) factor into the development of effective campaigns? · LinkedIn’s international headquarters are based in Ireland, which has become a hub for tech innovation nicknamed ‘Silicon Docks’ – how does this factor into LinkedIn’s overall business strategy and point of differentiation? · What are the most significant factors to note when delivering purpose-led branding? · What are crucial aspects to consider when creating creative campaigns within the B2B space that borrow from the B2C playbook? How do you go about measuring the success of these campaigns? · What does the future look like in the B2B marketing space?
S1 · E30
Dec 22, 2022
55:55
The Future of Enterprise: Sustainability and Resilience
Sepideh Matinfar is a senior researcher at Ericsson IndustryLab. She has been immersed in sustainability, performing Life Cycle Assessments of ICT products and services. She holds an MSc in Environmental Science from Stockholm University and has recently broadened her area of research to industry and enterprise. In this episode, she shares insights into sustainability from IndustryLab's recent market research. Ericsson Consumer & IndustryLab explores the future of technology for consumers, enterprises, and a sustainable society. The organization delivers world-class market research, insights, and design concepts to drive innovation and sustainable business development. Their knowledge is gained from global consumer, enterprise, and sustainability research programs, including collaborations with leading customers, industry partners, universities, and research institutions. Their research programs cover in-depth studies and over 100,000 interviews with consumers, working people, and decision-makers each year, in 30 countries – statistically representing the views of 1.1 billion people. Join us as Sepideh shares how enterprise leaders are preparing for a more sustainable and resilient future, along with insights on approaches (that work) to reduce emissions. Key Takeaways: · What are the industry's driving forces for change, and how are they connected to sustainability? · What factors will determine the future of enterprise sustainability? · What are the barriers to effective adoption of sustainable practices? · How will enterprise business models change to be better prepared for and more resilient to future disruptive events? · How resilient is today's enterprise? How can companies move towards net zero while becoming smarter, more agile, and play a more international role? · Resilience affects sustainability, and vice-versa. What do decision-makers believe will make their company more resilient and sustainable? · Does 'resilience preparedness' need to be redefined to ensure a more sustainable and resilient future for all?
S1 · E29
Dec 16, 2022
30:48
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