In this episode, host Jake Fuller chats with Owen Guetschow from Levanta about an exciting shift in affiliate marketing opportunities on Amazon. Traditionally, affiliate marketers have not had a direct way to link brand promotions to Amazon seller pages, but this is rapidly changing.

Jake and Owen – who oversees Agency Partnerships at Levanta – cover how brands can now leverage networks like Levanta to drive affiliate traffic directly to Amazon, the massive conversion potential and challenges like balancing traditional D2C and Amazon-linked programs, and the recent double-dipping update.

As brands and agencies grapple with these new changes, Owen shares insights o ...