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Apple's foldable iPhone hasn't even been announced yet, but according to a new SmartTech Research study, 33% of U.S. consumers are already waiting for Apple before seriously considering a foldable smartphone.

In this Smart Tech Research Edu-Series episode, Brett Faulk breaks down the results from a quantitative primary research study of 291 U.S. smartphone users and reveals what the data says about foldable phone demand, Apple's expected market entry, Samsung's competitive position, pricing barriers, and the future of the foldable smartphone market. ...