This week, we explore how people inside the NIL ecosystem actually think about athlete valuations. Is it social media value or is that only part of the story? We walk through why attention-based math breaks down when you look at today’s biggest NIL deals, and what that gap means for college football today!

Recommended Reads:

Substack by Olivia Nuss (Link)

SBJ article on Opendorse's Yearly NIL Report (link)

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