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The Good Growth Podcast

The Good Growth Podcast

by Good Growth

Business Technology

Season 8

Analytics Anonymous: The Key To Good Data

In this episode of 'Analytics Anonymous', join host George Hall and guest Zoë Hitchens, Analytical Manager at Good Growth, as they delve into the vital topic of data quality and its crucial role in digital growth and e-commerce. Zoë shares her expert insights on what constitutes 'good data', emphasising its importance for businesses in making informed decisions and driving profitable growth.

After The Surge: Searching For The Metaverse

18 months ago, it seemed that you couldn't open your phone or watch the new without seeing some mention of the Metaverse - but with the hype dying down and consumers being held back by inaccessible and expensive technology, will it ever get its buzz back? George Hall is joined by Jacob Nicholls, Account Executive at Good Growth, to find out more.

Analytics Anonymous: Where does the Data and Insight come from when customers stop engaging?

Ed Jackson joins George Hall to discuss how difficult it can be for businesses to accurately understand their data when experiencing a dip in customer engagement.

GA4: The First 100 Days

George Hall is joined by a stalwart of the Good Growth Podcast, David Watkins, to look back at the first 100 days since the sunset of Universal Analytics.

Season 7

Analytics Anonymous: The Meta Bias

In celebration of Social Media Day, Analytics Anonymous takes a look at one of the behemoths of the industry: Meta. The platform has been an ever present online since its launch in 2004, but, as Leah Holland, Good Growth’s Head of Insight and Analytics, tells George Hall, advertising ROI may not always be as transparent as it seems...

London Tech Week: 3 Key Takeaways

Good Growth’s Strategy Director, Sophie Lawrence Teale, joins George Hall to talk through three key takeaways from London Tech Week. The 2023 edition was the 10th Anniversary of the event, and featured a heavy focus on AI and Digital Transformation.

Analytics Anonymous: Top Tips for Site Optimisation

In this Analytics Anonymous Episode, Zoë Hitchens spoke to George Hall about her top tips for Site Optimisation, including the importance of knowing your audience, function over form, and the role that Test & Learn plays.

An Introduction to Good Growth Technology - Part 3

In the third and final part of this episode, Good Growth's CTO Jake Clarkson discusses some best practice examples of working with GGT, how our technology works, and what the future holds for the business.

An Introduction to Good Growth Technology - Part 2

In the second part of this episode, Good Growth's CTO Jake Clarkson discusses how he defines the company's proposition, how clients can best utilise our technology, and his philosophy towards innovation.

An Introduction to Good Growth Technology - Part 1

Following the acquisition of Amigo Technology, Good Growth's CTO Jake Clarkson joins George Hall to talk about his background, the history of Amigo, and how the two companies came together to become one.

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