In this episode of Pool Party, Jules focuses on brand values for new artists and entrepreneurs. Jules shares insights from years of experience as a designer and content creator, outlining three key areas: defining audience traits, identifying abstract values, and understanding return on investment (ROI). In addition, Jules offers practical exercises and prompts to help listeners develop a cohesive and meaningful brand.

00:00 Welcome to the Pool Party

00:02 Introduction to Branding

01:40 The Importance of Consistency

04:36 Defining Your Audience

07:24 Establishing Abstract Values

10:00 Understanding ROI and SMART Goals

14:27 Journaling Exercises and Conclusion