In this episode of On The Cusp, hosts Matt and Dave welcomed Shreveport's high fashion boutique owners, Kyle and Lauren Baudoin. The duo shared insights into their stores, M. and L.E. & Chalk, discussing the importance of authenticity in marketing—whether through billboards or social media. Join us to hear the inspiring stories behind the creation of both boutiques and how they’ve carved out a unique space in both the men’s and women’s fashion scenes in North Louisiana.