“If you want specific outcomes in your life, then you are a designer.”These are the immortal words of Canadian multi-hyphenate visionary, Bruce Mau. From architecture to advertising to product design, Bruce has worked across a broad spectrum of disciplines that have changed the way we approach problems and see the world. His name is exalted by many and yet unfamiliar to others. What is certain, however, is that the impact of his work has been felt around the world. He is the one who Coca-Cola asked to restructure their entire organization and identity towards sustainability. He was the one who city planners from Mecca (yes, the Mecca—Islam’s holiest city) approached him to redesign the Hajj, and after 36 years of civil war, he was the guy that Guatemala commissioned to literally rebrand the country and its ability to hope for the future. ...