In the latest episode of the Education Marketing Leader podcast, I had the pleasure of hosting Elliot Lollis, a Senior Brand Strategist at Up&Up.

We discussed how colleges and universities can elevate their institution's brand amid the stiffening competition.

Below are some takeaways from the show:

👂 Listen Before You Leap

The cornerstone of Elliot's strategy revolves around deep listening—understanding the unique DNA of an institution before crafting a brand story that resonates with both internal stakeholders and prospective students.

🗝 Authenticity is Key

Elliot emphasizes the importance of g ...