Lead Generation: The Missing Link between Marketing and Sales

by Jeff Josephson

Did you know that more than 95% of all Marketing programs fail to deliver on any meaningful revenue objectives? And that turnover among both sales and marketing professionals is over 60% by 2 years?

But that's why 70% of PE-funded companies fail within 15 months.

It's why over 3,200 Venture-funded businesses failed in 2023, taking down over $27B in invested capital.

And it's why the Business Failure Rate - ... 

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Entrepreneurship
Marketing
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Podcast episodes

  • Season 1

  • Part 8: It's All about the Needs

    Part 8: It's All about the Needs

    S01 E08
    21:07

    Part 8 focuses on the centrality of Needs to the Lead Generation paradigm, and how, by focusing on true market needs, you can create meaningful accountability and bridge the gap between Marketing and Sales.

  • Part 7: Checkpointing the Revolution

    Part 7: Checkpointing the Revolution

    S01 E07
    10:21

    Part 7 brings us back to the major point of the Lead Generation Paradigm and highlights exactly why it works, and how it's different from other approaches.

  • Part 6: Considerations

    Part 6: Considerations

    S01 E06
    20:27

    Part 6 - which covers objections and other barriers- continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.

  • Part 5: The Details of the Call

    Part 5: The Details of the Call

    S01 E05
    01:50:06

    Part 5 - which goes into the details of the call, and discusses the various types of questions needed in order to make a successful call - continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.

  • Part 4: Designing Your Calls

    Part 4: Designing Your Calls

    S01 E04
    24:24

    Part 4 - which focuses on how to design a standard Cold Call - continues describing how to develop a successful Marketing and Sales program, according to The Lead Generation Paradigm, using the development of a Cold Calling program as the example tactic.