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2:26 Why is my traffic decreasing?

3:02 Traffic is not an SEO metric

3:13 Traffic is a function of monthly search volume and your rank

3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERN

Episode that explains traffic and position:

https://www.youtube.com/watch?v=01am10-OwDY

4:52 Tracking your SERPs is the main thing you need to do

6:15 A SERP chart needs to do these 3 things

7:43 Average position is a ridiculous metric that doesn't tell you a ...