Episode 30: How to maximize social selling

Published: Jul 09 2021

Featuring Alexander Low, Head of Enterprise Operations & Strategy

With over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping BD & Marketing teams, Lawyers, Attorneys, Consultants, understand how to build social media and the behaviour changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driven content creation, scheduling and amplification technology company.

Episode quote:

“I always encourage people to go into LinkedIn type in your ideal customer segment of cmo, CFO CTO, what have you then do second in the industry you want that's your network of potential influence. And by that I mean how many introductions you can get straight out the gate because an introduction or referral is the best way to start sales come sales conversation.”

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