CEO of Brand Finance - David Haigh - What top brands are doing to maximize brand value

Published: Jun 24 2019

On the first episode of Enterprise Innovation we have David Haigh, CEO of Brand Finance, joining Lucy to talk about brand valuation.

David will be sharing with you

- Why brand valuation was historically considered 'hocus pocus' by finance and why it’s clearly far from that- Brand Finance’s methodology behind listing the global Top500 most valuable brands- A key reason why relatively new brands such as YouTube, Uber and Facebook have made it to the Top500 list- What the global Top 20 brands have in common - Why Amazon is the most valuable brand globally- Why Chinese brands are topping the list and predictions are that this trend will continue for the next years- Why luxury brand employees (such as those from Ferrari, Gucci and Chanel) are in the core of the brand success- What consulting firms, such as PwC and Deloitte, have taught other firms in the professional services space about turning employees into brand ambassadors

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