The Big Miss – How Businesses overlook the value of emotions  with Zhecho Dobrev

The CX Goalkeeper had the great opportunity to interview Zhecho Dobrev

LinkedIn Headline: Author | Customer Experience and Behavior Science Consultant & Trainer

Highlights:

• 00:00 Game Start

• 00:37 Zhecho's introduction

• 01:56 His values

• 04:16 Where does the idea of writing such a book come from?

• 07:39 why did you decide to write about emotions?

• 09:51 The emotional signature

• 16:41 Where should companies start if they need to care about emotions?

• 18:51 Restructuring surveys to cover also emotions

• 21:37 What should business do from a strategical point of view?

• 22:19 Seven business practices fo ...